What
In this workshop you will not only explore the fundamental principles of Lean Startup, but you will be provided with a set of practical tools for developing your business model. In particular, you will learn:
- How to design your Business Model and validate its elements using the Validated Learning approach.
- How to run Customer Discovery Interviews in order to properly define the Value Proposition for the targeted Customer Segment(s).
- How to target the Early Adopters for your targeted Customer Segment(s) and validate the Customer Relationship hypotheses of your Business Model.
- How to define and prioritize the essential features of your Minimal Viable Product in order to satisfy the needs of the targeted Customer Segment(s) of your Business Model.
- How to define and implement the Actionable Metrics in order to track your progress towards the Product-Market-Fit.
- How to setup and run Validated Learning Experiments for testing the riskiest hypotheses of your Business Model.
- Prepare yourself for pivoting by recognizing early warnings that your product is not getting the right traction.
Why
You have been probably been told that in order to start a company you need a solid Business Plan. This is right. But the problem is how to make it solid from a situation where almost everything is uncertain and unknown.
Startups are temporal organizations in search for a profitable, repeatable and scalable business model. At the beginning, you have a wonderful idea of a product or a service and you don't know if it could turn into a business. In order to achieve this goal, your product or service has to satisfy a compelling customers need for which they are ready to pay a price which gives you a profit. This is known as Market Risk. Founders tend to focus more on Technical or Financial risk, but very little on Market risk. That is, they try to "perfection" the product and/or raise working capital. This is important, but only after the Market risk has been minimized, namely you can prove that you have reached the Product-Market Fit.
Lean Startup is the methodology which brings you to the Product-Market Fit with a minimal waste of resources and with the maximum speed.
Startups are temporal organizations in search for a profitable, repeatable and scalable business model. At the beginning, you have a wonderful idea of a product or a service and you don't know if it could turn into a business. In order to achieve this goal, your product or service has to satisfy a compelling customers need for which they are ready to pay a price which gives you a profit. This is known as Market Risk. Founders tend to focus more on Technical or Financial risk, but very little on Market risk. That is, they try to "perfection" the product and/or raise working capital. This is important, but only after the Market risk has been minimized, namely you can prove that you have reached the Product-Market Fit.
Lean Startup is the methodology which brings you to the Product-Market Fit with a minimal waste of resources and with the maximum speed.
Who
The audience of this workshop is people who believe that a new approach is needed in order to succeed to in starting up a business. You might have already read the Eric Ries's or Steve Blank's books, but you want to go deeper into the methodology and want to learn how to implement the principles in real situations.
The workshop is targeted to individual and corporate participants who want to learn more about Lean Startup and experiment with some engaging interactive activities.
The workshop is targeted to individual and corporate participants who want to learn more about Lean Startup and experiment with some engaging interactive activities.
How
The workshop is structured as a blend of theoretical and practical (even playful) activities. Successfully implementing Lean Startup is both a mindset shift and the deployment of effective tools. At the end of this workshop you will be able to approach business problem from a different perspective where decisions are driven by data and data are collected through experiments with real customers upon a quick implementation of business decisions.
You will practice with different tools and metrics which have proven to be successful in several situations. You will also take part to group activities such as Innovation Games specifically adapted to learn the Lean Startup methodology.
Also, this workshop will provide to meet like-minded people (yes, because deciding to adopt Lean Startup is already a sign of a different business mindset), and find out if some business synergies and partnerships are possible.
You will practice with different tools and metrics which have proven to be successful in several situations. You will also take part to group activities such as Innovation Games specifically adapted to learn the Lean Startup methodology.
Also, this workshop will provide to meet like-minded people (yes, because deciding to adopt Lean Startup is already a sign of a different business mindset), and find out if some business synergies and partnerships are possible.
When
The workshop will take place on selected days from 9:00 to 15:00 (5 hours with 1 hour lunch break from 12:00 - 13:00).
Where
The workshop will usually take place at the Geneva Impact HUB.
How much
Participation fee is 300.- CHF per individual. The course will take place if a minimum number of 9 people are enrolled. Maximum number of participants per session is 18. For Corporate workshops fees, please use the Corporate Sign up button.
Pictures from Samuel Rubio.
